11 November 2024
This Privacy Notice tells you how adidas collects and uses the information you provided us which can be used to identify you directly or indirectly (“Personal Data”)when subscribing to marketing messages via WhatsApp.
For the purposes described in this Notice and compliance with local privacy laws, the following adidas entities are responsible:
Also, for the purposes of:
The adidas entities below are responsible for your Personal Data:
They are known as the adidas “Joint Controllers” under the GDPR , or where that concept is not recognised under local privacy laws, respectively as "Controllers". In each case, they are jointly or both responsible for determining why (“Purpose”), how (“Processing”), and if (“Lawful Basis”) we use your Personal Data. In this Notice, we call them “Responsible Entities” to make it easier for you to understand. For some scenarios described in this Notice, there may be other adidas and/or non-adidas entities also responsible for using your Personal Data, please refer to the specific scenario for more information. adidas AG and adidas UAE, as the main establishments under the GDPR (or local privacy laws to the extent applicable), are primarily responsible for determining compliance strategy and implementing necessary technical solutions to help you exercise your rights. It is the main point of contact for any questions concerning this Notice or how adidas uses and protects your personal data in any EU/EEA countries as well as the UK and Switzerland and the UAE. Note: Under the EU General Data Protection Regulation (“EU GDPR”), and under many regional data protection laws, the responsible companies identified in this section are known as “Data Controllers”.
You can switch off getting WhatsApp messages at any time by sending “STOP” via the adidas WhatsApp chat where you receive the adidas marketing messages.
We retain your Personal Data for as long as you do not withdraw your consent and the WhatsApp marketing service remains in operation. If we cease operating the service at any time, in the absence of any other lawful basis that allows us to continue to process the data under the applicable law, we will either delete or securely destroy your personal data or anonymise it such that it can no longer be used to identify you.
adidas may need to share your Personal Data with other companies to satisfy the purpose for processing your Personal Data as described in this Privacy Notice. Where the recipients are located outside your country of residence, adidas will make sure your Personal Data is protected in accordance with the laws of your country of residence even when it has been transferred abroad. To be more specific, we implement the following measures: a) contracts; b) information security controls; and c) organisational privacy standards and processes. More details provided in the section directly below.
A) CONTRACTS
adidas concludes appropriate contracts and/or contractual clauses to ensure the privacy standard we established is maintained when we share your Personal Data with other adidas and third-party companies located within or outside your country of residence. This includes: inter-company agreements, data processing agreements, data transfer agreements or data privacy clauses approved by regulatory authorities such as the EU Standard Contractual Clauses approved by the EU Commission or the equivalent authorities in your country of residence.
B) INFORMATION SECURITY CONTROLS
adidas has sufficient information security controls to address the risks and the impacts corresponding to our use of your Personal Data, including loss, alteration, or unauthorised access to your Personal Data as a result of malicious intent (hacking) or negligence (human error). Please be aware that any transmission of your Personal Data through the internet is carried-out at your own risk. We can only protect your Personal Data once we have access to it.
C) ORGANISATIONAL STANDARD AND PROCESSES
adidas has privacy standards and processes in place to ensure necessary privacy impact assessments are completed before we collect and process any Personal Data, as well as processes to ensure compliance with applicable data protection and privacy requirements and to enable you to exercise your rights under the law.
Depending on your country of residence, you may be entitled to exercise one or more of the following rights in respect of your personal data; c) right to correct your personal data; d) right to object to direct marketing and commercial messages; e) right to restrict processing in certain circumstances; f) right to correct or erase personal data; g) right to request the transfer of your personal data; and/or h) right to withdraw your consent.
If you are located in a EU/EEA country, Switzerland, and the UK, you have the following rights specifically under the EU GDPR:
If you are located outside the EU/EEA, Switzerland and the UK, you may also have similar rights under local applicable laws. Please check out the websites or contact your local privacy authorities to understand how your rights mean under the local law.
If you wish to exercise your rights or if you need any help, please contact adidas Customer Service who will be able to assist you with your request. You can find contact information of our local Customer Service by visiting: adidas CUSTOMER SERVICE TEAM and selecting the “Contact Us” option.
To revoke your consent for marketing messages via WhatsApp, please send “STOP” via the adidas WhatsApp chat where you receive the adidas marketing messages.
If you are an adidas consumer and want to exercise your consumer privacy rights, please follow the standard process as described in the adidas Privacy Notice for your location/country of residence via Privacy Policy or contact our Customer Service via Help Page. Please note that exercising your privacy rights via this WhatsApp channel in respect of adidas' broader processing operations, other than as detailed herein, is not possible. We would urge you to refer to the Privacy Notice for details of how to exercise your rights more broadly.
If you wish to contact the Data Protection Officer of adidas or the adidas Data Controller, please write to the adidas Privacy team below:
By email:
DataProtection@adidas.com
By post:
Dubai Design District, Building 2, Level 4, Dubai, UAE
